Steven Burd,
Chairman, President, and CEO Safeway

You lost me over 12 cents. For 12 cents your store manager couldn't give me a re-usable bag on earth day? (I was 12 cents shy of the required minimum to spend to get this bag.)

You should know that if your company fails, it is because of the way it's customers are treated. Of course, if you are trying for a new business model that cuts customer satisfaction out of the equation, then you are succeeding there.

I will never shop in Safeway again, after being a loyal customer for over 20 years. Yes, I will have to go to the next town to buy groceries, but at least I know the shop keepers will gladly take my money; unlike the sullen response I get from the Safeway clerks, inevitably.

I am rather sick of the way that I am treated. Hell, I don't expect fake cheery, but how about looking at me? And what is the thing where you require all your checkers to thank me by name, by rote? Never once has any of them pronounced it correctly. A simple thank you will suffice, and, as I am by nature outgoing and friendly, how about responding to me when I say something?

Whatever you have done to pollute the checkout aisles at Safeway, I hope it doesn't spread to Trader Joes and Costco. Now their checkers really know how to treat a customer.